No matter the family dynamic, an electric fireplace creates an ambiance that is undeniable.

For more information, please contact ClassicFlame at 866-661-1218 ext 210. www.classicflame.com.

A Lifestyle Opportunity: A furniture purchase is often an emotional decision, and let’s face it, emotion is the strongest sales tool of all. Everyone has a romantic view of a fireplace. A young couple can envision themselves spending evenings in front of a mesmerizing fire; an older couple will set pictures of their grandchildren on it; a family will use it as a gathering place. No matter the family dynamic, an electric fireplace creates an ambiance that is undeniable. It instantly transforms a generic, impersonal space into a welcoming, comforting home. With more than 68.5 million households having no fireplace, there is ample opportunity to provide consumers with this unique item that becomes the focal point in any room, and an integral part of the family.



Why an Electric Fireplace? There are countless reasons to choose an electric fireplace. From quick and easy installation to mobility and no maintenance, electric fireplaces have many advantages over other types of fireplaces. Electric fireplaces can be operated with or without heat making them a perfect fit for any season, or climate. They do not require venting, gas lines, professional installation or maintenance; they also have absolutely no emissions – so even on those ‘no burn’ days in areas with smog, everyone can enjoy the effect of a fireplace whenever they wish.



Flexibility: An electric fireplace can go into any room in the home – bedroom, basement, living room, kitchen, etc. and can even be moved from room to room! It can also support most plasma and LCD TVs under 100 lbs., truly making it the hub of the home. It is also absolutely safe: With no standing pilot light like you have with a gas fireplace, and glass that always stays cool to the touch, there are no safety issues.



What about Quality? When your consumers look for items for their homes, they look for and recognize quality also. The average person may not know the details of what makes a quality piece of furniture, which is why the ‘front line’ – the retail sales floor – needs to be well versed on it.



Things like solid wood moldings versus hollow or veneer molding, quality of hinges, door glides and handles all make a big difference in the durability of a piece. The lifespan of furniture is directly related to the grade of veneer used, whether it is constructed using MDF or flakeboard – even the density and thickness of MDF used. The packaging should also be a consideration. Maximum packaging provides far more protection than minimum – resulting in fewer returns and repairs. And of course, easy to follow instructions are essential.



As with all RTO furniture, quality in a fireplace line is just as important as style. For example, with electric fireplaces, a consumer might look at the flame effect, the heater and the design of the piece. An educated salesperson must be able to demonstrate the facets that make it a more stable, durable piece.



Here are just a few high quality standards which differentiate leading fireplace manufacturers like Twin-Star International, Inc., parent company to Classic Flame:



Hand-selected Hardwood Veneers: Hand selections ensure that the veneers have a consistent grain pattern, and no defects like wormholes or knots all leading to a quality finish. The advantage of the hardwood is that softwoods are easily dented and marred.



Quality Finishes: ClassicFlame uses a multi-step, hand-rubbed finish with sealer coats for extra protection which is much more durable than a sprayed-on finish.



Safety Features: The design of ClassicFlame fireplaces provides a stay-cool front that also shields small hands from the heating coils.



Cost Efficient: ClassicFlame fireplaces cost only pennies a day to operate. With heat, it costs approximately 10¢/hour, and without heat, about 3¢/hour.



Setting up a ClassicFlame electric fireplace in a customer’s home is a true “no-brainer.” Simply blanket wrap the mantel for transportation, then once it reaches it’s final location, plug it in to any standard outlet. It’s just that simple.



Twin-Star International, with more than 10 years in the furniture manufacturing industry and parent company of ClassicFlame, is differentiating themselves in the electric fireplace arena with their high quality standards – the highest in the industry. These translate into a product that once together, is always together. ClassicFlame takes pride in quality workmanship with products constructed from the highest quality hardwood solids and hand selected hardwood veneers. Thorough testing procedures such as 100% incoming inspection of motors and thermal controls, testing for wood moisture, in-line inspections, and finished goods inspections, ensure the highest quality product, increasing your customer satisfaction, reducing your return rate, and increasing the life of the product. All products – regardless of design or price point are held to the same rigorous standards.



ClassicFlame’s commitment to the highest quality standards, strength in construction, attention to design, proportions and trends in home decor keeps your customers satisfied, allows you to rent and re-rent confidently, and protect your bottom line.



For more information, please contact ClassicFlame at 866-661-1218 ext 210. www.classicflame.com.

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RTO Magazine is the leading rent to own industry print publication.